Your Products Are on Amazon. They Are Buried on Page 5.
You listed your products expecting sales. Instead, your listings sit buried beneath competitors with optimized titles, professional photography, A+ content, and advertising budgets. Amazon has over 300 million active customers and processes nearly 40 percent of US ecommerce. But Amazon is not Google. Amazon's algorithm cares about one thing: purchase probability. Cleveland's manufacturers and product companies are sitting on enormous Amazon potential. The gap between having products on Amazon and having products that sell is marketing.
Amazon Marketing Pricing
Custom engagements built around your product catalog, category competitiveness, and growth objectives. PPC ad spend billed separately by Amazon.
Amazon Essentials
up to 10 product listings
- Product listing optimization
- Backend keyword research
- Competitor analysis
- PPC campaign setup and management
- Monthly performance reporting
- Keyword ranking tracking
- Review monitoring
Amazon Growth
up to 25 product listings
- Everything in Essentials
- A+ Content creation
- Brand Registry assistance
- Amazon Store setup
- Sponsored Brands campaigns
- Advanced PPC optimization
- Bi-weekly strategy calls
Amazon Enterprise
unlimited product listings
- Everything in Growth
- Full catalog optimization
- Sponsored Display campaigns
- International marketplace expansion
- Inventory and pricing strategy
- Dedicated account strategist
- Weekly strategy calls
All packages month-to-month, no long-term contracts. PPC ad spend billed separately by Amazon. Custom proposals available for 50+ product catalogs.
Four Stages to Amazon Success
Amazon Audit and Competitor Analysis
We analyze your current listings, identify optimization gaps, research your top competitors, and map the keyword landscape in your product category. We document what competitors do well and where they fall short, giving you a clear roadmap to outperform them. The audit covers listing quality, pricing competitiveness, review profiles, advertising activity, and organic ranking positions for your target keywords.
Listing Optimization and Content
We optimize every element of your product listings: keyword-rich titles that balance search relevance with readability, bullet points that convert browsers into buyers, backend search terms targeting hundreds of additional queries, and A+ Content that showcases your products with rich media. For Brand Registry enrolled sellers, we build Amazon Stores that create a branded shopping experience within the marketplace.
PPC Campaign Launch and Management
Amazon PPC is essential for building initial sales velocity. We build Sponsored Products, Sponsored Brands, and Sponsored Display campaigns targeting high-intent keywords and competitor ASINs. Campaign management includes bid optimization, negative keyword refinement, and ACOS targeting. The goal is profitable sales that build the organic ranking momentum reducing your long-term ad dependency.
Performance Optimization and Scaling
Monthly reporting tracks keyword rankings, sales velocity, conversion rates, advertising ACOS, and organic ranking improvements. We continuously optimize listings based on performance data, adjust PPC bids and targeting, and identify expansion opportunities in adjacent keywords and categories. As organic rankings improve, we strategically reduce PPC spend while maintaining visibility.
Amazon Marketing Deliverables
Product Listing Optimization
Keyword-optimized titles balancing search relevance with readability. Bullet points highlighting features and benefits in Amazon's preferred format. Descriptions that convert. We analyze top competitors and build listings that outperform them on both relevance and persuasiveness for Amazon's A9/A10 algorithm.
A+ Content (Enhanced Brand Content)
Rich visual shopping experience with comparison charts, lifestyle images, brand story modules, and feature breakdowns. Products with A+ Content see 5 to 10 percent conversion rate increases. Available to Brand Registry enrolled sellers. We design layouts that differentiate your products and answer the questions preventing purchases.
Backend Keyword Optimization
Hidden search terms that customers never see but influence which searches your product appears for. A single well-optimized backend can target hundreds of additional queries your visible listing cannot accommodate. We conduct Amazon-specific keyword research and populate backend fields strategically without violating Amazon's terms.
Amazon PPC Campaign Management
Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Keyword targeting, bid optimization, negative keyword management, and campaign structure optimization. Detailed ACOS reporting. The goal is profitable sales that build sustainable organic rankings, not just clicks.
Brand Registry and Protection
We help Cleveland businesses enroll in Brand Registry for access to A+ Content, Sponsored Brands, Amazon Stores, Brand Analytics, and tools to remove unauthorized sellers. For manufacturers and brand owners, Brand Registry is the foundation all other Amazon marketing builds upon.
6 Key Differences in Amazon SEO
Ranking Objective
Amazon maximizes purchase probability. Google maximizes answer relevance.
Backlinks
Zero impact on Amazon. The most important Google factor is irrelevant.
Sales Velocity
Consistent sales rank higher. The flywheel effect compounds.
Conversion Rate
Directly influences Amazon rankings. Google does not factor this.
Backend Keywords
Hidden fields unique to Amazon. Hundreds of additional queries.
Reviews
Direct ranking factor on Amazon. Limited impact on Google organic.
The Amazon DTC Opportunity for Cleveland
Cleveland and Northeast Ohio have one of the densest concentrations of manufacturing businesses in the United States. From industrial tools and automotive parts to consumer goods and specialty products, Cleveland manufacturers produce thousands of products that end consumers want to buy. Historically, these manufacturers relied on distributors and B2B channels. Amazon changes that equation entirely.
Amazon's marketplace gives Cleveland manufacturers a direct-to-consumer channel that bypasses traditional distribution. Instead of selling at wholesale prices, manufacturers can list products directly, capture retail margins, and build direct customer relationships. For a manufacturer selling a $50 product through distribution at 40 percent margin, switching to DTC on Amazon can increase per-unit revenue by 30 to 50 percent even after Amazon's fees.
The DTC opportunity extends beyond revenue. Selling directly gives manufacturers access to customer data, product feedback, and market intelligence that distributors never share. You learn which keywords customers use, which features they care about, which competitors they compare you against, and which price points maximize conversion.
Amazon's Brand Registry program provides additional protection. Once enrolled, you gain access to enhanced brand content, brand analytics, sponsored brand advertising, and tools to protect your brand from unauthorized sellers and counterfeits. For manufacturers who invested decades in building their reputation, Brand Registry is essential protection.
We work with Cleveland manufacturers because we understand the intersection of manufacturing expertise and marketplace marketing. Your products are excellent. The challenge is presenting them on Amazon in a way that communicates their quality to consumers who cannot touch or test them before purchasing. That is a marketing problem, and it is the problem we solve.
Common Questions About Amazon Marketing
What is Amazon marketing?
Amazon marketing encompasses listing optimization, A+ Content, backend keywords, PPC advertising (Sponsored Products, Brands, Display), Brand Registry management, and review strategy. It treats Amazon as its own search engine with its own algorithm and ranking signals.
How much does Amazon marketing cost?
Custom engagements start at $325/mo for up to 10 listings. Growth at $575/mo adds A+ Content, Brand Registry, Amazon Store, and Sponsored Brands for up to 25 listings. Enterprise packages are custom quoted. PPC ad spend is billed separately by Amazon.
How is Amazon SEO different from Google SEO?
Amazon's algorithm prioritizes purchase probability. Sales velocity, conversion rate, click-through rate, and review quality directly influence ranking. Backlinks have zero impact. Optimizing for Amazon requires a completely different methodology than Google.
Can Cleveland manufacturers sell DTC on Amazon?
Yes. Amazon provides a DTC channel that bypasses distribution. Manufacturers capture retail margins (often 30-50% higher per unit), build direct customer relationships, and gain market intelligence. Amazon FBA handles warehousing, shipping, and customer service.
How long does it take to see results on Amazon?
Amazon results appear faster than Google SEO. Most businesses see measurable improvements within 30 to 60 days of listing optimization and PPC launch. Significant revenue growth develops over 3 to 6 months as organic rankings improve and reviews increase.
Do I need to use Amazon PPC?
For most products, yes, especially in the first 3 to 6 months. PPC drives immediate visibility and sales that build the organic ranking signals Amazon's algorithm rewards. As organic rankings improve, you can gradually reduce PPC spend while maintaining visibility.
What is A+ Content and do I need it?
A+ Content adds rich media, comparison charts, and feature breakdowns to product pages. Products with A+ Content see 5 to 10 percent conversion rate increases, which directly improves organic rankings. Available to Brand Registry enrolled sellers. One of the highest-ROI Amazon investments.
Can you help with Amazon and Google SEO together?
Yes. Many clients use our National SEO packages for Google visibility alongside Amazon marketing. Google drives branded traffic to your website. Amazon captures the 60+ percent of product searches that start on Amazon. Together, they maximize total ecommerce revenue.
Related Services
Stop Leaving Amazon Revenue on the Table
Your products deserve to be found by Amazon's 300 million active customers. Get a free analysis showing where your listings stand.
Get Your Free Amazon Analysis